Prof. Hendrik Speck - University of Applied Sciences Kaiserslautern

     Hendrik Speck is a Professor of Digital Media at the University of Applied Sciences Kaiserslautern / Department of Computer Sciences/ Interactive Media and head of the Information Architecture/ Search Engine Laboratory. He taught and lectured at the International School of New Media, European Graduate School (Ada Byron Chair), New School for Social Research and Columbia University.

     Professor Speck is a regular speaker and conference panelist; he is the author of many articles and (co)authored several books including Medien auf Abruf - Folgen der Individualisierung für die Kommunikationsgesellschaft. Vistas. 2007, ISBN: 3891584482, Die Macht der Suchmaschinen / The Power of Search Engines. Halem Verlag. 2007, ISBN 3938258330; Suchen und Finden im Internet. Springer Verlag. 2007, ISBN: 9783540382232, and Die Google Gesellschaft. Transcript. 2005, ISBN: 3899423054. His work is focusing on information operations and systems, online marketing, media management, intellectual property, open source, e-Learning, cyberwar, netwar, ethical, social and legal implications and limitations.

     He has been working as an E-commerce consultant and was appointed CIO, Assistant Director and Ada Byron Chair of the Media and Communications department of the European Graduate School. This position includes the responsibility for the development of all web activities, policies and associations. Prof. Speck has designed distance and elearning systems, has developed online/viral marketing strategies and has worked on information architecture projects for governments, corporate clients and academic institutions. Hendrik Speck is working as a consultant for Quaero and Theseus, exploring the next generation of intelligent search, information retrieval and visualization systems for the German Federal Ministry of Economics and Technology. Professor Speck is a Fulbright and DAAD Scholar, and recipient of several other scholarships from Heinrich Böll Stiftung, New School University (New York), and European Graduate School.

Research, Cooperation & Engagements

     We are always looking for interesting research projects and cooperations, especially involving private-public-partnerships (Drittmittelprojekte), master and bachelor theses for our students with a background in computer sciences, social networks, search engine optimization, seo, social, mobile, and viral marketing. Please do not hesitate to contact us if you have interesting projects, wishes or concrete proposals, we will be happy to assist you and inform our students about your offer.

     Prof. Speck, our team members and students are also available for speaking engagements, workshops, conferences, and forums held by academic institutions, think tanks, professional or industry trade groups, or independent organizations. We offer training for executives and managers and deliver competent high-impact presentations, which can be used for public relations, marketing, strategy, and business development in public or corporate environments.

     The following AV requirements and accommodations will prove useful during speaking engagements, presentations and workshops: video beamer, wireless microphone, electricity, and a glass of water. To avoid conflicts with our research, teaching and other activities it is recommended to notify us as soon as possible. Feel free to contact us to schedule a speaking engagement or request additional information.

Contact

Prof. Hendrik Speck

Prof. Hendrik Speck
University of Applied Sciences Kaiserslautern
Department of Computer Sciences
Amerikastrasse 1
66482 Zweibrücken
Germany

Office: Building O, Room O017

E-Mail: Hendrik.Speck (at) fh-kl (dot) de
Phone: +49 (6332) 914-360

Assistent: Frédéric Philipp Thiele
E-Mail: Frederic.Thiele (at) fh-kl.de
Phone: +49 (6332) 914-360

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Works & Publications

Speck, Hendrik and Frédéric Philipp Thiele. Social Network Analysis. Business models, Explanations, Attributes and Features of Social Networks. CeBIT. WeblogCamp@CeBIT. March 18th, 2007, Hanover (Germany).

Speck, Hendrik. Was kommt, was geht, was bleibt? IZB Management Forum. March 1, 2007. Munich (Germany).

Speck, Hendrik. Search Engine Marketing - Was geht, was lohnt?. Euroforum. The Future of Search. Innovationsbereitstellung als Wachstumsmarkt. February 22-23, 2007. Hamburg (Germany).

Mauruschat, Ania. Suchmaschine Wissen Macht. Feldforschungen zur digitalen Kunst & Gesellschaft. Bayern2Radio. Bayerischer Rundfunk. Hörspiel & Medienkunst. January 26, 2007. Munich (Germany)

Speck, Hendrik and Frédéric Philipp Thiele. Suchmaschinen, Privatsphäre und andere Illusionen. Datenschleuder. Chaos Computer Club. 2006.

Giesecke, Gerald. Alles Wissen der Welt auf einen Klick? ZDF Aspekte. Zweites Deutsches Fernsehen. November 24, 2006. Berlin (Germany).

Speck, Hendrik. Highlights und Entwicklungen im Online Marketing. Marketing Club Lübeck. 2. Lübecker Marketing-Forum. November 23, 2006. Lübeck (Germany).

Speck, Hendrik. Nichts 2.0. Der Hype um Web 2.0. c//mag. hw medien oHG. No. 4/2006, pp. 58-61, November 2006.

Speck, Hendrik. Suchmaschinen. Inhalte suchen, Werbung finden. Effektivität und Tücken der Suchmaschinenwerbung. Medientage München. October 19, 2006. Munich (Germany).

Speck, Hendrik and Frédéric Philipp Thiele. Suchmaschinen: Landschaften, Märkte und Transparenz. Gemeinnütziger Verein zur Förderung der Suchmaschinen-Technologie und des freien Wissenszugangs. 3. SuMa-eV Forum. Suchmaschinen: In Technik, Wirtschaft und Medienkunst. September 28, 2006. Berlin (Germany).

ZDF. Big Google – das Geheimnis der Suchmaschine. ZDF Nachtstudio. Talkshow. Invited Guests: Stefan Keuchel, Sybille Krämer, Kathrin Passig, Wolfgang Sander-Beuermann, and Hendrik Speck. September 17, 2006. Berlin (Germany).

Speck, Hendrik and Frédéric Philipp Thiele. Hacking the Box. Friedrich-Ebert-Foundation. Die wachsende Macht der Suchmaschinen im Internet. Auswirkungen auf User, Medienpolitik und Medienbusiness. June 26-27, 2006. Berlin (Germany).

Salden Julia. Die Macht einer Suchmaschine. NDR. Zapp. June 7, 2006. Documentary. 27 min 31 sec./ Script.

Speck, Hendrik. Digitale Machtübernahme – Weltherrscher Google? Netzwerk Recherche. Annual Conference. (Mehr Qualität durch Recherche – Von der Kür zur Pflicht.) NDR. May 20, 2006. Hamburg (Germany).

Speck, Hendrik. Suchen und Finden als Bindeglied im Productportfolio. Münchner Kreis. Übernationale Vereinigung für Kommunikationsforschung. Suchen und Finden im Internet. Fachkonferenz. February 1, 2006. Munich (Germany).

Speck, Hendrik, Wolfgang Sander-Beuermann, and Frédéric Philipp Thiele. Search Engines - Oracles of the Information Society. The Saga continues: Search Engines, Technology, Politics, Prostitution, Corruption, Privacy and Espionage. December 27- 30, 2005. Chaos Computer Club / 22nd Chaos Communication Congress. Private Investigations/ Berlin (Germany). Chaos Radio Video Recordings or Google Video.

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Books

Medien auf Abruf.
Vistas.
2007.
312 pages.
Language: German.
ISBN: 3891584482

Power of Search Engines. Halem.
2007.
352 pages.
Language: English/German.
ISBN: 3938258330

Suchen und Finden im Internet.
Springer.
2006.
233 pages.
Language: German.
ISBN: 3540382232

Die Google Gesellschaft, 2005
Transcript.
2005.
408 pages.
Language: German.
ISBN: 3899423054

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Projects

Social Network Analysis

Infra$tat visualizes the relationships between companies, board of directors and supervisory boards of registered companies in Germany, providing a detailed picture of the interrelationships of the Deutschland AG. The framework relies on data provided by commercial content providers and visualizes the data with the visualization toolkit Prefuse. The framework is currently expanded to include political affiliations and campaign contributions.
Students: Michael Kabdebo, Marc Rohe, and Florian Bielsky. Summer 2007.

Facelift is a framework for the visualization and analysis of online social networking services. The framework displays communities as a node-link diagrams and provides several search, filtering, clustering and analysis features. The current release provides an implementation for the online community Hi5.com, allowing members to download, analyze and visualize member, friend, user, and relationship information.
Students: Patrick Opitz and Sabrina Hunsicker. Summer 2007.

Last.forward analyzes and visualizes Last.fm, a web service and social network based on music, artists and user preferences. The free software framework Last.forward analyzes the relationships between individual users, friends, groups, and tastes and visualizes the results with the visualization toolkit prefuse..
Students: Thomas Knoll, Christian Endlich, and Heike Scherer. Summer 2007.

StudiAnalyse, a free software project that analyzes and visualizes a social community network similar to Facebook. The network was launched in October 2005 and is enjoying enormous popularity amongst students in Germany
Students: Christoph Gerstle and Florian Moritz. Winter 2006/2007.

Nepotist Analyzer visualizes the relationships between commercial and political interests in Germany, providing a detailed picture of the Deutschland AG. The framework relies on data provided by commercial content providers and visualizes the data within a modular XML/SVG based visualization module.
Students: Charlene Beavers and Rainer Pfister. Winter 2006/2007.

SpamCan is a web based framework, allowing users to attract, analyse and locate spam, harvester, and spammer. Spam Emails are categorized into several categories using Baysian filter.
Students: Katharina Gerhardt, Ralf Wagner, and Yvonne Schmittler. Winter 2006/2007.

PeerLo is a plugin for the bittorrent-client "Azureus". With this plugin it is possible to visualize the swarm of users trying to download a particular torrent file. The plug-in identifies the location of each swarm member and visualizes the entire network on a map. Peerlo also provides some statistics about the origin and the downloading/uploading behavior of individual clients or networks.
Students: Andreas Augustin and Christian Becker. Winter 2006/2007.

Vinex (virtual network explorer) reduces the complexity of social networks by visualizing their structures. Based on data collected by web crawlers, vinex offers the possibility to explore relationships between social networks, groups, and individual community members as well as interests, coordinates, profiles, addresses, email addresses, and themes.
Students: Pascal Jaubert and Frank Langhans. Summer 2006.

Wlandscape identifies, analyses and visualizes wireless network information, focusing on SSID, channel, signal strength, status, location, and coverage. Networks and network information are visualized on a topographical map.
Students: Benjamin Angel, Niko Bender, Jochen Bräuer, Christoph Müller, Steffen Schuler, Marcus Schug, Felix Noz, Thomas Müller, Steffen Schreiner and Christian Graß. Summer 2003.

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Gallery

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Classes

Media Management and Production.

     The course offers a broad, rigorous orientation for understanding the basic elements of media production, management and planning and intends to equip the student with the skills necessary to complete complex projects across various media. Students will also explore their personal strengths in various technologies, positions and tasks as well as their individual roles within the production process.
     In addition to discussion sessions, group projects and presentations, lectures will help students handle typical problems of media management and production and focus on topics as intellectual property, media technologies, communication, distribution, competition, team organization, project management and marketing.
     Group projects will demonstrate the proficiency level in project management, problem analysis and solving, programming, coding, visualizing, presenting and marketing. Proposals include methods and elements of information retrieval, databases, CVS (concurrent versions system), web services, technologies to be explored, methods and data to be visualized, and results presented and documented.

Media Design Foundations

This course will provide a solid introduction into media design and hyper media design, including color, color theory, typography, multi media, and corporate identity design. The class will teach how to create basic Web pages using Hyper Text Markup Language (HTML), devise and develop basic multi media projects; understand and apply color theory, and use fonts, type and typography. The course will cover the basic HTML framework, font, type, and text formatting, images and graphics, as well as different color and perception models. Students will focus on design and aesthetic considerations but special attention will be devoted to readability, usability, coding syntax and implementation methods.

Online Marketing, Information Architecture and Search Engine Optimization

The class will help students to understand the principles of Online Marketing, Information Architectures and Search Engine Optimization. Participants of the class will be able to analyze, implement, and optimize viral marketing campaigns, and apply the lessons learned on web pages, portals, and ecommerce solutions. Students will understand the importance of search engines, directories, hits, pageviews, users, and linkpopularity respective PageRank®.

Media and Communications

This course introduces the student to the history, philosophy, epistemology and analysis of media and mass communication. The class covers social, cultural, and political changes triggered by new media and communication technologies and presents current theory and research models. Students will specifically focus on the implications of the phonetic alphabet, the invention of the printing press, television, and cyberspace and will participate in a mixture of lectures, readings, discussions, experiments and projects.

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